David Wagstaff

Executive Director - Europe, JUST

David has developed his career in the fast-paced food & grocery industry working with progressive food companies developing and launching branded food / beverage propositions across global markets in dynamic categories, backed by strong consumer & market research providing thought leadership through an innovative approach to doing business and growing categories.

More recently David was President & COO of the Happy Egg Co in the USA. In this position he created & launched from a standing start the free-range egg production model & proposition packaged as the Happy Egg brand in the USA building a national branded business of some $40M in only four years creating a new segment in the $5bn Dollar US egg industry.

Prior to Happy Egg David was leading partner in a consulting firm specializing in the food & beverage sector responsible for a number of international projects across China/CEE/UK and has had great success in launching food brands in South Africa, Europe & the USA and has worked in multiple food categories - Dairy/Frozen/Nutrition/Egg/Produce/Pet.

David has a passion and energy that is unrivalled across the food sector, a strong supporter of animal welfare (winning a number of high-profile awards) and a true pioneer in emerging categories & consumer trends.