Co-Founder & COO, Karma
Elsa is passionate about creating a motivated high-growth organisation to galvanise the first Zero Food Waste Generation. Karma has now been running for over 4 years, with a team who are energised around a collective goal - to lead the way to a truly circular economy and ultimately solve global food waste.
Prior to founding Karma, Elsa, a serial entrepreneur, founded Pop Fruits, a healthy ice-cream alternative where she spearheaded operations in four markets. Elsa sold the company and soon after founded Karma. She was featured in Forbes 30-under-30 list in 2018 and Karma has been featured in both Fast Company’s Top 10 Most Innovative Companies in Europe and the top 100 hottest startups in Europe by Wired UK.