Ethan Soloviev

Chief Innovation Officer, HowGood 

Ethan Soloviev is an organic farmer and the Chief Innovation Officer at, where he manages the world’s largest product sustainability database: 127 impact attributes across 33,000 unique ingredients and 1,000,000 UPCs. His research for Fortune 100 retail and CPG companies combines on-the-ground agricultural expertise with sustainability-driven market insights to spot emerging trends and dissect the competitive landscape.

Ethan is also the author of Regenerative Agriculture, Regenerative Enterprise, and the monthly Regeneration Newsroom; you can read his latest articles on agriculture, business, and life at